Every Certified Wound, Ostomy, Continence Nurse (CWOCN) confronts the constant issues related to others understanding the value, significance, and impact of her or his role. Often, the role is little understood and the value not preconceived until after the WOC has acted and made her or his contribution. The greatest promoters of WOC nurses services are those who have received them. The question is however how do certified WOC nurses generate a sense of value and contribution to the larger constituency in a way that deepens understanding and value in a way positively affects the use of the role? Important also, is the capacity to differentiate the role of the certified WOC nurse from those who offer such services without evidence of the knowledge, capacity, and skill validated by board certification. This brief session will connect both the tools necessary to marketing certified WOC nurses and to articulating and demonstrating the value of their certification. Special emphasis will be placed on changing expectations for the value of the certified WOC nurse within the context of a reformed health system This session will be fast-paced and will move from the general to the specific, talking primarily about contextual changes having an impact on the certified WOC nurse’s obligation to create a relevant context for reframing value rather than simply focusing on reaction, action, and the usual functional responses themselves. Discussion will stay centered on the forces reflecting the kinds of value certified WOC nurses will need to establish over the short term in their role in a transformed health care environment.
Link contemporary environmental changes and demands to health system reform issues and the market value of certified WOC nurses
Identify three specific yet powerful market values the certified WOC nurse can and should use in demonstrating the contribution of the role to effective healthcare delivery
Name five value-based market strategies every certified WOC nurse should incorporate into her or his practice activities that demonstrate the importance and value of the certified WOC nurse